Black Buying Power Increases, Black Wealth Decreases?!

 

Black men and women in America are able to buy more, but are getting poorer.

How the hell??

The Atlanta-Journal wrote

“Persistent joblessness among African Americans, and its effect on home ownership and wealth building, is raising concerns about about the future of a black middle class that had grown to be a potent economic force in cities like Atlanta.” – African-American middle class gains reversed

Then in The Wall Street Journal’s Marketwatch, we have the following observation

African-Americans’ buying power is expected to reach $1.1 trillion by 2015, according to The State of the African-American Consumer Report, released today, collaboratively by Nielsen, a leading global provider of insights and analytics into what consumers watch and buy, and The National Newspaper Publishers Association (NNPA), a federation of more than 200 Black community newspapers across the U.S. – African-Americans Wield Considerable Consumer Power

So we are buying more, and losing wealth in the process.

Now does this make sense to anyone??

These reports tell us that as Black men and women, WE ARE HEAVILY INVESTED IN THIS ECONOMY, and yet we are not commensurately compensated for that investment during periods of economic expansion, nor are we cushioned during contractions. The answer has less to do with “institutional bias” or subversive economic practices (I bet that’s where you thought I was going with this, huh?)’ and more to do with HOW we spend. This subject has been harpeD upon by pundit after pundit on blog after blog, but apparently the message isn’t being received.

StreetEtiquette FOR Urban Outfitters 650x4081 300x188 Black Buying Power Increases, Black Wealth Decreases?!

LIFE IS GOOD AT THE BOTTOM!

At the risk of me sounding preachy, let’s be real – most of our disposable income is spent on looking good. In my part of Amerikkka, the It’s become a running joke; when it comes to Black men and women, more style often equals less substance. It’s not unusual to see men jumping off the city bus with no job and $200 Jordans on their feet, and the ladies in Chanel are usually the most crass and classless.

We would rather buy a Benz than a stock bond. We would rather buy a Long Island Iced Tea than a mutual fund or CD. And the only skills that are respected and cultivated in our youth are athletic skills.

Meanwhile, kids in India are learning AJAX programming languages in elementary school, Spanish children are learning business basics working in the family bodega/restaurant or lawn care business, and Chinese children are learning how to speak English so they can come over here and SNATCH YOUR CHILDREN’S PLATES.

 NO SKILLS = NO JOBS.

India

computer1 Black Buying Power Increases, Black Wealth Decreases?!

China

Lifestyle China education OECD test 2191401 Black Buying Power Increases, Black Wealth Decreases?!

Detroit
CJMI youth preview 300x166 Black Buying Power Increases, Black Wealth Decreases?!

Atlanta

wPMlEitWlG6vy1 300x225 Black Buying Power Increases, Black Wealth Decreases?!

 

Meanwhile, we argue over Mayweather’s sucker punch (and it was a sucker punch, for the record), spend hours on the basketball court and the dance floor, and work hard at keeping our wardrobes in tact. We focus on GETTIN MINE and not on bringing others along with us.

We are earning our place at the back of the line.

Our kids are laughing and dancing their way to the back of the class.

We are complacently working our way into unemployability.

(But yall aint hearin me, tho)

No thought is given to laying an economic foundation down for our grand-children (since it’s already too late in the game for our children). Even less thought is given to building economic blocs or cooperatives that would address our economic malfunction. Whatever capital was earned by freedom fighters of the past (social, political, economic), has been spent. Whatever the glorious achievements of our ancestors, they have been forgotten and squandered.

So what can be done?

1.

Building a Black Cooperative Empire

 

2.

Gaining Economic Sovereignty

 

3.

Make A Choice, Take A Stand

 

Have You Read These Yet?

MAKE A CHOICE. TAKE A STAND.

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  • Carl

    In all honesty, I think I spend a lot of time in straight up denial about how bad we are really f*ckin up. Even though I’m fully aware of these facts and a whole lot of other stuff that is even more gruesome for us. But hey thanks for the reminder. It is definitely needed!

  • Asad

    We all do, thats why United Black America exists! Would you belive that even during the Civil RIghts Era MOST Black men and women didnt participate, didnt know, or didnt care about what was going on? Our job must always be to inspire, raise awareness, and enact solutions to get us back to where we need to be!

  • Kadeem Dunwell

    Hello,

    I'm starting my own publication entitled FAME based in Atlanta. We are looking to highlight a number of social issues within the African American communtity ages 18-25. We also cover entertainment,youth entrepreneurs, and fashion as it pertains to African American youth.If possible, I would love if you could contribute to our site and help us begin to expand our online network to include unitedblackamerica.com

  • Kimani Escobar

    THIS IS SOME REAL TALK! thanks for sharing those articles and your much relevant insight. keep it up bruhman

    • Asad

      Definitely appreciate the comment! Working on some fire for next week, so subscribe! Are we linked up on Twitter? (@blackamericau)

  • Saartje

    This is an awesome article! Thank you for reminding us about the things we SHOULD be doing. Our people can't really come to grips with what you are saying because too many have been fooled by this recurring lie: America is post-racial. Yea… whatever. We're as post-racial now as we were during the 50s and 60s. No new tricks… they just spin the tricks a different way. They aren't as overt as they used to be. But the covert tricks used now are just as damaging, even deadly to our people.

    For example, any Black person in their right mind who walks around seriously talking about nation building, economic empowerment, and pan-africanism will quickly be shut down by those brothers and sisters who bring the we "owe" them nonsense. I have never understood this and I don't think I ever will… We are quick to buy non-Black, fight on behalf of non-Black peoples, and even support the degradation of the humanity of the Black man and woman by buying into articles that talk garbage like… "8 Reasons to date (or marry) a white man" (a clear Black man bashing fest) or why Black women are lazy, no good attitude having, stuck on welfare (somebody should really do their homework and find out whose sucking up them government dollars cause it's not the sistahs)… We buy into dumb articles about Black men being safer in prison then at home… Where we need them!

    Whose ringing the alarm?!

    They simply want us to buy into tricks so we won't recognize the need for us to seriously engage in nation building. Furthermore, they even want us to think that we can't, that we absolutely need help from them. Which is not the case. We are absolutely capable of taking care of our needs. We just haven't realized what we have because we don't read enough, we rely on the media for info (pure propaganda), and we don't know our history. If we did, we can clearly see that what's around us isn't new and we would also see that we are a great people.

    But I would like to offer a glimmer of hope… Some of us are consistently working and working hard at this. I'm from Baltimore, a predominantly Black city. There is an Afrikan Village set up here in the city that offers cultural programs, teachings on Black history all the way back to Ancient Egypt, classes for our youth where they are taught many things including public speaking, leadership, and even playing chess. WE have the answer to our problems. No one can do this for us. I believe more of us are continuing to realize this. I just sincerely hope initiatives like this will spread.

    Thank you for the article again! (Sorry this was a long comment…)

    • Saartje

      Above it should read, "We buy non-Black, fight on behalf of non-Black peoples before we mobilize, help ourselves, and truly respect each other…"

      Sorry for the typo.

      • Patricia

        I agree with what you are saying. I in my small way try to tell all of the people tht I know the power that us Blacks have as a people — How we need to organize and mobilize — It is especially frustrating talking to the young black men in their 20's who really don't want to hear it. They don't realize that know who we are as a people would keep us from looking for validation.

        These young guys are walking around with their pants saggin'(saggin' spelled backwards spells what?) off of their behinds and don't realize how this mentality is dragging us down. They are our future and they have absolutely no idea how they are destroying us as a people. They are followers of whatever the white supremacist put in front of them. They are using our music our movies and anything else that they can to drag down the black race. It makes me tired and frustrated to try to talk to them and maybe they won't listen to me because I'm a woman.

        • http://unitedblackamerica.com Asad

          I appreciate you taking the time to comment!

          And as a young Black man, I'm also happy that you are stepping up to address the saggin issue. Even as a kid, I wasnt down with that slap-stupid fashion statement, and I still look down on it. Sistas set the standard of behavior for us brothas from the cradle to the grave, so if more of you step up and speak out against bufoonery, we will see it start to come to an end.

          Im listening, Queen. You always have a forum here!

    • http://unitedblackamerica.com Asad

      You never have to apologize for long comments. You are adding to our collective stream of knowledge and consciousness, and we ALL gain value from it. Thanks for taking the time to do so, and I personally read each and every comment!

    • http://www.facebook.com/christianrpierre Christian Pierre

      My brother it was not long and you delivered a potent message. What is the name of the school and where is it located?

    • http://twitter.com/WriterMorgan Morgan

      That post was excellent. Thank you so much for this … it’s wonderful to see a Black person that speaks so clearly.

  • http://www.izania.com Roger Madison

    Thanks for this timely article. There has been so much emphasis on Black purchasing (power), as if this is an expression of our wealth. So little of that spending has any impact on Black wealth. There needs to be greater focus with our youth about what sustainable wealth really is.

    The primary factor that has led to the decline in Black wealth has been the false security associated with inflated home values. Very little focus has been paid to the development of sustainable enterprises that can be carried on by our children and grandchildren.

    Perhaps it is not too late begin building collaborative efforts that create and sustain wealth within the Black community. Surely, the path we are on will lead to more spending, and even less wealth for the next generation.

  • Paris

    This post is amazing. And, if you threw in even more facts & statistics, resources, and details, this would make a wonderful essay/book. The financial crisis of Black people in the US is something I’ve looked closer at recently. When my high school started in November, one of my class electives was Personal Finance. Now, of course I didn’t expect much from the class. But as the year progressed, I found myself more and more interested in learning about finances, investing, stocks, insurance, and other topics. However, what really intrigued me was the fact that, at the end of the course, I now knew more than many Black adults about money, and I only have a basic, general knowledge of the subject! I believe the reason many Black people spend on fashion & looks over more important investments is because of a lack of personal financial knowledge. We should all be required to take at least a basic course on financial literacy, in either high school or college. There could also be free or low-cost financial courses in black communities. This would help many of us get our priorities straight, as well as help us to make better investments, such as savings accounts, CDs, and bonds. Even basic budgeting classes could help a lower class family better manage where household funds are going. Hopefully, along with all the “Black is Beautiful” and “Wake Up” campaigns, financial stability will also be a big, sweeping Black movement as well.

    • http://unitedblackamerica.com Asad Malik

      Paris, that is a GREAT comment! You are obviously well beyond many of your peers! I can say that many either dont receive or dont take seriously principles of personal finance courses, so its no surprise that we find ourselves in this collective predicament, however, more important than learning principles of finance we must understand the principles of the western (white) economic model that we are participants in. It is a system based on exploitation, hence the rise of Black buying power, but a decrease in Black wealth. We can never really achieve complete prosperity as a whole or even as individuals until we are free of white exploitative systems. Great comment, sister!

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